Inherent Value

Each Swole Ape NFT represents a lifetime membership to the gym or gyms that are created using the funds raised via sales of the NFTs. As such, the underlying utility value of each NFT is roughly equal to the cost of a 'lifetime' worth of yearly gym payments. For the sake of simplification, in order to estimate a rough USD value, we'll consider 18-60 a standard 'lifetime' of gym-viable years, as 60 is around the time when gym memberships begin to decline (although the 55+ demographic is recently showing the most growth). Further, the statistics also show that the average gym membership totals $384 per year, although other reports put it as high as $479 per year on average. As such, 42 (years) * 384 (dollars) results in the figure of $16,128. This could be considered the rough true value of a lifetime gym membership, and as such, the underlying 'true' utility value behind each Swole Ape NFT.

This does not factor in the inevitable inflation in price due to scarcity of the Swole Ape NFTs, as the only way to attend our gym(s) is via ownership of one of our very limited NFTs, which many will be hesitant to part with as it is exclusive, desirable, and allows them to skip their yearly gym payments elsewhere.

The team has not yet determined what percentage of the Treasury will be necessary to fund this venture, as it depends on which city makes the most sense for the largest number of members of our community. Ultimately, the community will determine via governance vote which city the gym will eventually be built within, and funding estimates will be generated by our team at that time.